The success of your webinars depends on various factors such as the structure and the content of your webinar. Furthermore important is also how you promote your webinar as well as how you present your content. Besides those factors there is another thing that is even more important and that is the time of your webinar. Even the best webinar remains unsuccessful when it is held at the wrong date and no one has time to show up.
The time of your webinar plays an important role and determines whether your webinar will be a success or not. If you have always set the time for your webinars according to your personal preferences or simply placed them on the market place on a wing and a prayer, it would be advisable to focus on your potential participants in the future. Based on the data of the past years, there are certain times which are clearly more popular and to which webinars are visited more frequently than at other times. Webinars, which are offered at 7 pm are the most popular ones. In general, the early evening hours seem to be a favoured time for webinars, as webinars between 6 pm and 8 pm are visited quite well. This is certainly not surprising when you assume that most people are at work during the day.
But webinars are not only enjoyed in the evening but also the morning hours. In the morning there are a lot of webinars that successfully take place with a high number of participants. The highest number of participants is counted for webinars between 9 and 10 o’clock. Those successful morning webinars are held during the week as well as on the weekend.
In addition to popular and thus promising webinar times, there are also certain days, which are preferred by the webinars attendees when choosing their webinar. According to the visitors of our platforms, the most popular day for a webinar is Tuesday. 21% of the webinar participants of the past years visited a webinar that day. Wednesday and Thursday place shortly after with 20% and 19% and therefore hold the places 2 and 3 on the popularity scale. Far behind are Saturday (5%) and Sunday (7%) which are surprisingly less popular.
Concluding the facts mentioned above, it can be summarised that the ideal time and day for webinars is Tuesday, Wednesday or Thursday between 6 and 8pm. If you have set your webinars to the less popular days and times yet, think about using the new information to increase your number of participants by rescheduling your webinars.
In addition to these helpful information, we have digged out some more interesting data that may not necessarily help you to increase your number of participants, but still falls into the “good to know” category.
There we have for example the average number of participants and thus size of the webinars on our platforms. 71% of all webinars take place in a fairly manageable round with up to 10 participants. For 24% of all webinars, the number of participants is between 10 and 50 people and a scarce 5% of the webinars are held with more than 50 participants. The large number of smaller webinars is, on the one hand, mainly due to the available and limited number of participants of the free package, and on the other hand related to the mostly quite specific topics of the various webinars.
The average duration of the planned webinars on our platforms is 60 minutes when not taking overtime into account. While there are, of course, longer and shorter webinars, 60 minutes seem to be the ideal time window as it gives online trainers enough time to present their topic in depth and bring it closer to their participants. At the same time, 60 minutes are also perfect for participants and not too long, as the concentration and the capacity to absorb decreases sharply after a certain time.
In addition to the average number of participants and the average duration of the webinars on our platforms, we also looked up what Internet browsers are the ones most frequently used. With 34% Firefox is the most frequently used browser. Also popular is Chrome with 30%. Safari is only used by 17% of all visitors and the Internet Explorer with its 12% belongs to one of the least preferred Internet browsers.
Today you not only got some knowledgeable information about webinars and the user behavior of trainers and participants, you also learned a lot about the ideal time for your webinars. We hope you will use the new insights to your advantage and wish you lots of success with your webinars!