The ideal time for successful webinars

uhr-blogThe success of your webinars depends on various factors such as the structure and the content of your webinar. Furthermore important is also how you promote your webinar as well as how you present your content. Besides those factors there is another thing that is even more important and that is the time of your webinar. Even the best webinar remains unsuccessful when it is held at the wrong date and no one has time to show up.

The time of your webinar plays an important role and determines whether your webinar will be a success or not. If you have always set the time for your webinars according to your personal preferences or simply placed them on the market place on a wing and a prayer, it would be advisable to focus on your potential participants in the future. Based on the data of the past years, there are certain times which are clearly more popular and to which webinars are visited more frequently than at other times. Webinars, which are offered at 7 pm are the most popular ones. In general, the early evening hours seem to be a favoured time for webinars, as webinars between 6 pm and 8 pm are visited quite well. This is certainly not surprising when you assume that most people are at work during the day.

But webinars are not only enjoyed in the evening but also the morning hours. In the morning there are a lot of webinars that successfully take place with a high number of participants. The highest number of participants is counted for webinars between 9 and 10 o’clock. Those successful morning webinars are held during the week as well as on the weekend.

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In addition to popular and thus promising webinar times, there are also certain days, which are preferred by the webinars attendees when choosing their webinar. According to the visitors of our platforms, the most popular day for a webinar is Tuesday. 21% of the webinar participants of the past years visited a webinar that day. Wednesday and Thursday place shortly after with 20% and 19% and therefore hold the places 2 and 3 on the popularity scale. Far behind are Saturday (5%) and Sunday (7%) which are surprisingly less popular.

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Concluding the facts mentioned above, it can be summarised that the ideal time and day for webinars is Tuesday, Wednesday or Thursday between 6 and 8pm. If you have set your webinars to the less popular days and times yet, think about using the new information to increase your number of participants by rescheduling your webinars.

In addition to these helpful information, we have digged out some more interesting data that may not necessarily help you to increase your number of participants, but still falls into the “good to know” category.

There we have for example the average number of participants and thus size of the webinars on our platforms. 71% of all webinars take place in a fairly manageable round with up to 10 participants. For 24% of all webinars, the number of participants is between 10 and 50 people and a scarce 5% of the webinars are held with more than 50 participants. The large number of smaller webinars is, on the one hand, mainly due to the available and limited number of participants of the free package, and on the other hand related to the mostly quite specific topics of the various webinars.

The average duration of the planned webinars on our platforms is 60 minutes when not taking overtime into account. While there are, of course, longer and shorter webinars, 60 minutes seem to be the ideal time window as it gives online trainers enough time to present their topic in depth and bring it closer to their participants. At the same time, 60 minutes are also perfect for participants and not too long, as the concentration and the capacity to absorb decreases sharply after a certain time.

In addition to the average number of participants and the average duration of  the webinars on our platforms, we also looked up what Internet browsers are the ones most frequently used. With 34% Firefox is the most frequently used browser. Also popular is Chrome with 30%. Safari is only used by 17% of all visitors and the Internet Explorer with its 12% belongs to one of the least preferred Internet browsers.

Today you not only got some knowledgeable information about webinars and the user behavior of trainers and participants, you also learned a lot about the ideal time for your webinars. We hope you will use the new insights to your advantage and wish you lots of success with your webinars!

13 thoughts on “The ideal time for successful webinars

    • Hallo Frau Hilker

      Es freut uns, dass Ihnen unser Blogeintrag gefällt. Wie es bei B2B Webinaren aussieht, kann ich Ihnen so spontan leider nicht sagen. Ich werde Ihre Frage aber als Anregung für einen zukünftigen Blogeintrag im Hinterkopf behalten.

      Viele Grüße,

      Hannah Hintemann vom edudip-Team

  1. This is a very precise analysis, but those are the same preferences people has to go to physician or psychologist (I am one of them). In fact, at least in Spain, we have to pay more rent for a Tuesday-Wednesday office, than for a weekend one, or a Friday-Saturday.
    OMG, new ideas for Edudip prices policy…
    BTW, I have no students here, cause they see your instructions in German. My short invest in this platform, became into a sunk cost. Such a pity. Meine Deutsche klein Sprechen… Tuesday-Wednesday evenings, are the best timetable, the Premium.
    Thanks for your blog. It’s an effort, I know. Tschüss!

    • Dear Gustavo

      Thank you for your feedback. Unfortunately, the only languages we offer on our platform so far are English and German. One day, Spanish might also be available. Until then your students only have the possibility to switch the platform language to English to see the instructions in English.

      Best regards
      Hannah Hintemann from edudip

  2. Das sind sehr, sehr interessante Infos. Vielen Dank dafür.
    Ich hätte mir allerdings gewünscht, dass man SOFENGO UND EDUDIP getrennt listet.
    Vielleicht demnächst?!

    Liebe Grüße aus Rodgau
    Cornelia Wilms

  3. Dann wird der Dienstagabend wohl wieder heiß werden.

    Ich habe auch gute Erfahrungen mit der Mittagszeit gemacht – und Aufzeichnungen, die werden für viele wieder richtig wichtig.

    Die Frage nach B2B interessiert mich auch, da ich nicht an Endkunden, sondern Firmenkunden denke.
    Für Freiberufler geht es vormittags auch oft gut – wenn lange genug geplant werden kann.

    Mich interessieren noch das Verhalten mit Frühbucherzeiten und Last-Minute Buchungen. Weitere Details sind sehr willkommen.

    Judith Torma

    • Liebe Frau Torma, liebe Frau Wilms

      Vielen Dank für Ihr Feedback. Ich werde Ihre Wünsche weitergeben und Ihre Anregungen in einem zukünftigen Blogeintrag dann hoffentlich berücksichtigen können.

      Viele Grüße aus Aachen
      Hannah Hintemann vom edudip-Team

    • Guten Morgen Herr Zeidler,

      zunächst empfehle ich Ihnen unseren Webinar-Erfolgs-Coach, welcher Sie mit detaillierten Anleitungen und umfangreichen Informationen, Schritt für Schritt durch die wichtigsten Themen der Webinarplanung, -vermarktung und -umsetzung führt. Des Weiteren finden Sie auf den Akademien von Mimi St.Clair, Sandra Dirks und Judith Torma u.A. Webinare mit vielen hilfreichen Informationen über optimale Präsentationstechniken und für einen erfolgreichen Start als Online-Trainer.

      Viele Grüße
      Hannah Hintemann vom edudip-Team

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